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Sportsbet Racing Review

Highly Recommended
Sportsbet Top Tote Plus
Our preferred Melbourne Cup bookmaker is Sportsbet who offer Top Tote Plus for all your Melbourne Cup betting, which means better odds than the TAB. Sportsbet also have a FREE Black Book to follow your favourite horses, plus you get free access to their Punter’s Diary to have a Melbourne Cup bet with your family and friends. A Sportsbet account is highly recommended for the Melbourne Cup. Click here to create an account now

Sportsbet Introduction

sportsbet-homepageThe following is a review of Sportsbet Racing, which has an excellent reputation, a long track record, and a decent website that makes placing bets as easy as pie.

We are having a closer look at several betting websites in preparation for the Melbourne Cup Carnival, which will be held on the first Tuesday in November.

Have a bit of a browse to see which site to use to satisfy all your Melbourne Cup Carnival betting needs. Check out our comprehensive Bookie Reviews page to see our other 5 preferred Melbourne Cup Carnival bookmakers.


$250 Racing Bonus Bet


Sportsbet provides a quick & comprehensive race betting service that all Australian race punters should have in their punting repertoire.

  • Black Book
  • Punters Club
  • Weekly and Daily Promotions


  • Top odds on all Group 1 Australian and International horse races
  • Black Book system which sends Email or SMS when your favourite horse is running
  • Up-to-the-second markets updated with real time odds, scratchings, form, and more
  • Daily betting promotions and free competitions
  • Innovative racing products such as Punters Club, Live Betting, Justice Refunds, Early Payouts and more


  • No longer Australian owned - acquired by UK bookmaking giant Paddy Power in 2009.
  • Conjecture that they may close the accounts of extremely successful punters, though this is unfortunately pretty standard in the industry.
  • The huge range of Sportsbet markets can be a little overwhelming for new punters, but they are easy to navigate.

Overall Rating

Racing Products

Promotions and Specials

Website Usability

Support and Customer Service

Sportsbet Info

  • Bookie: Sportsbet
  • Website:
  • Established: 1993
  • Country: Australia
  • Support: Live chat, Telephone, Email, Social Media (Facebook, Twitter)
  • Minimum Deposit: $5
  • Deposit Bonus: $250
  • Deposit Options: Bank Transfer, BPay, Credit/Debit Card, PayPal, POLi
  • Withdrawal Options: Bank Transfer, Paypal

Sportsbet Racing History and Gambling Licence

Sportsbet has been around since 1993, and is one of Australia’s most well-known betting sites. It was the first bookmaker to be licensed in Australia and is currently licenced and regulated by the Northern Territory government. It was bought in 2005 by Matthew Tripp, when it was still a small company based in Darwin. He had good timing, since his purchase came right around the time when online gambling was finally coming into its own in Australia.

It has been owned by Irish betting site Paddy Power since 2010, and has been Australia’s biggest bookie since 2012. Under Paddy Power, Sportsbet has expanded impressively, and they now offer their services across Australia.

Their offers are available to residents of Australia and New Zealand, however some state restrictions do apply – make sure you read all terms and conditions when placing a bet!

Horse Racing Products

While Sportsbet also offers harness racing and greyhound racing, for this review we have been mostly focusing on their Sportsbet racing offers.

They offer betting online, over the phone, and via their mobile app. They also have a credit facility for members of the site who have verified their ID and are Australian residents.

Watch Live Racing at Sportsbet

Now, let’s go through their offers together.

Sportsbet Betting Products

Live racing allows clients to place bets on races that are currently ongoing. It’s a win-only option, so no second-placers will be paid out. The option is only available on their mobile app. Your bet can also be cancelled if the event that you are betting isn’t completed.

Futures Racing allows clients to bet on races in the near future. These races are shown on the website’s home page under ‘Horse Racing – Futures AUS/NZ’. Futures Racing prices are fixed for races where the field has not been selected or declared. Sportsbet call these bets ‘all in’ bets, which means that even if your horse doesn’t make the cut and is not select in the field, your bet will result in a loss. So, do your research!

All-Ups Racing Multibets are a great product where a prudent punter can place a bet from as little as 2 legs to as many as 15 legs. Sportsbet even accepts combination Sports and Racing Multibets if that interests you, these can be combined up to 13 legs. Maximum payouts on multibets are $500,000… whoa.

Sportsbet offers Jockey Challenge Bets, which are win-only bets with no refunds possible. These bets will pay out only if the selected jockey wins, and will not be refunded if the selected jockey does not ride in the race.

Trainer Challenge allows clients to place bets on the trainers. These pay out for first, second, and third place with a 3, 2, 1, spread distribution.

All of these offers have their own terms and conditions attached, and we recommend that you study them carefully before committing to a bet.

Our featured products

We’ve written a few articles on other Sportsbet Racing Products which we really rate, click on them below to learn more.

Joining Bonus Bet & Promotions

Sportsbet Racing Promotions
Sportsbet offer an excellent joining bonus to prospective Melbourne Cup Carnival punters. Their special Melbourne Cup offers allow a new member to place their first bet with Sportsbet on the Melbourne Cup (or, anything else you want really), and they will match it up to AU$250. (Claim now!)

There are some exclusions for people in certain states, however Sportsbet have gone the extra mile to accommodate bettors from all areas. If you find yourself in this sitatuion, when you join Sportsbet by clicking here, get on their live chat and ask them what they can offer you.

In regards to promotions, this is really an area Sportsbet racing shines. Daily and Weekly promotions are provided to let bettors squeeze that extra little bit of value out of their dollar. Cash Back offers and Odds Boost offers are the most common specials you can expect. For example, a very common offer will be “if your selection finishes 2nd or 3rd in races 1-4 at Flemington this Saturday, cash back up to $50′, or ‘25% odds boost on all horses owned by Darren Weir’.

We love these promotions and think Sportsbet are probably the best at them, check them out directly by signing up with Sportsbet here and click on their ‘promotions’ link at the top of the page. (note: you must have an account and be logged in to view their offers)

Sportsbet Website and Betting Slip

Honestly, we can’t give the Sportsbet racing website top marks. It’s slightly chaotic, and it can be difficult to find the information you need without Google, since the links aren’t really well laid out.

All that aside, though, the website does a bang-up job of making the really pertinent information – how to sign up, and how to bet – available at first glance. Their betting page has a pretty cool layout, with the sports along the left side of the screen and the various events listed according to date. They’ve also got a sweet setup for checking the odds, and a decent tips page, so Sportsbet has that going for them.

Sportsbet Racing Bet Slip

The betting slip is nicely laid out, as well, with all the information you need neatly set out in an easy-to-understand format. It allows you to select multiple bets at once and combine them into a multibet, and shows your total stake at the bottom. It can be hidden while you’re browsing so it’s not as obnoxious as some, and doesn’t cause your browser to cry about popups.

Customer Service

Sportsbet offers live chat, phone, and email help to their clients. The live chat seemed slightly buggy at first, but the representative was helpful and knowledgeable once we reached him. Their email response was not the fastest we’ve ever seen, but nor was it spectacularly slow, and the representative there was similarly helpful and knowledgeable.


Sportsbet is a excellent option if you’re looking at bookmakers for Melbourne Cup Carnival betting. They have a good setup and an excellent reputation, with long years of excellent service. If you’re just looking to place a few bets for the Melbourne Carnival, this is a very good site.

If, on the other hand, you’re new to the art of betting and want to make sure exactly what you’re getting into, there are better, clearer sites out there that will make it easier to find the information you need. Make sure to keep your options open, have a read of our other Bookie Reviews here.

Hope you enjoyed our Sportsbet racing review! Best of luck with this years Racing Carnival! To join Sportsbet racing and claim your $250 free bet, click here or the button below!

Join Sportsbet Now for a $250 Bonus Bet on the Melbourne Cup Carnival